Influential Creative + Communications Leader with extensive experience in storytelling, brand building, and integrated campaign development across diverse media. Known for guiding teams and collaborating with diverse stakeholders to produce innovative, impactful content for brands like Nike, Adobe, and HP. Proven success in leading rebrands, developing channel strategies, and shaping resonant brand voices. Skilled in balancing creative flourish with strategic oversight to enhance audience engagement and drive growth.

●  Creative Direction
●  Brand Strategy
●  Campaign Development
●  Storytelling & Messaging
●  Content Strategy
●  Social Media
●  Digital Marketing
●  Team Leadership & Mentorship

●  Education: Bachelor of Science, Journalism, Creative Advertising Emphasis — University of Oregon #GoDucks

●  Education: Minor, Business Administration — University of Oregon #GoDucks

●  Technical Skills: Figma, Adobe Suite, Notion, Airtable, Slack, HTML, CSS, MS Google and Office Suites, Video Editing

Thesis
Portland, OR
3/2022–10/2024

●  Instrumental in achieving a ~50% YoY revenue growth for 5 years and a ~300% personnel increase over 3 years across 20+ states.

●  Leveraged storytelling to earn recognitions from Inc. 5000’s Fastest-Growing Private Companies in America, Portland Business Journal’s 100 Fastest-Growing Private Companies, Most Admired Companies, and Innovation in Corporate Philanthropy.

●  Co-led company’s rebranding efforts, designing and implementing brand identity initiatives such as voice and tone guidelines, brand architecture articulation, brand book, and internal and external communication use cases to solidify brand positioning.

●  Led staff restructuring from a 3-client vertical to a 7-group resourcing model to drive efficiency and profitability.

●  Played a crucial role in reshaping and communicating all internal policies for the agency that grew from 35 to 370+ employees.

●  Established a new communications role, department, and best practices from scratch to improve employee experience.

●  Oversaw and/or wrote all internal and external brand communications, including executive messaging, social media strategy, PR, and storytelling for client messaging, change management, and crisis scenarios.

●  Drafted employee handbook, benefits policies, crisis comms, employee transition comms (hires, promotions, and departures), operational procedures, and IT security policies, with all company procedures in collaboration with HR, operations, and IT teams.

●  Developed a channel strategy for internal platforms, including email, Slack, Google Drive, Notion, and social media.

●  Conducted an agency health survey to gather employee data and make strategic adjustments.

Thesis
Portland, OR
12/2016–3/2022

●  Grew team from 5 to 43 to support projects from clients such as Nike, Adobe, and HP, increasing revenue from ~$14M to $50M.

●  Directed a team of 3 directors, 6 leads, and 30+ Writers and Editors to craft copy, messages, stories, narratives, social, long-form SEO, PR, thought leadership articles, brand identities and campaigns, radio scripts, and out-of-home print assets for clients.

●  Trained team on industry best practices, workflows, content strategies, and design thinking principles.

●  Managed department operations, including resourcing based on client projects with budgets ranging from $500K to $3M.

●  Renamed department (from Content to Writing), defined style guide in a brand book, and created production templates.

●  Served as lead writer for brand team, increasing followers from 0 to ~3,400 on Instagram and from 0 to ~11,000 on LinkedIn.

●  Worked with CEO to understand brand vision and collaborated with Chief Creative Officer to translate it into an actionable roadmap with audience segments, detailed content calendar, campaign series / franchises, key milestones, and KPIs.

●  Clients included Nike, Adobe, Spotify, Taco Bell, HP, Aramark, Whole Foods, Jack Link’s, and Yamaha.

GHOST WORKS
Portland, OR
5/2014–11/2016

●  Led rebrand from Lund Nielsen Design to GHOST WORKS; coined name, tagline, voice and tone, and visual identity.

●  Built website, including back and front-end development and SEO-optimized blog to drive brand awareness and visibility.

●  Managed and executed all external messaging, design, and channel strategies for PR and social media campaigns.

●  Coordinated internal events to foster company culture and external events, such as Design Week Portland, to promote brand.

Avalaunch Media
Lehi, UT
10/2008–5/2014

Wrote web copy for social, websites, press releases, blogs, and infographics, serving 75–100 clients across various industries.

db clay
Portland, OR
5/2004–10/2008

●  Co-founded company that sold mixed-materials wallets featuring custom, hand-painted artwork from local artists.

●  Sold products (100s of SKUs) in 500+ stores globally, including Nordstrom, Neiman Marcus, Urban Outfitters, and Fred Segal.

●  Participated in writing website and catalog content, product descriptions, marketing assets, packaging copy, and press releases.